Visitor numbers at this year’s London Watch Show look set to increase by over 50% if registrations continue to flood in at their current rate.
There are almost 30 watch brands already booked to exhibit at the exhibition on July 6-7.
Retailers visiting the show at Freemasons’ Hall in Covent Garden, Central London, can expect to see a host of watchmakers launching collections for the first time in the UK alongside established businesses using the exhibition to meet existing and new partners.
“The London Watch Show is a vital event for watch brands to showcase the watch collections that will be selling through retailers in the peak Christmas period,” says Daniel Malins, event director for LWS 2014.
“Pre-registrations are running at double the rate of the 2013 exhibition, so we confidently predict at least 50% more trade professionals visiting the show,” Malins adds.
The next 50 days leading up to the London Watch Show will see an extensive marketing campaign designed to drive up visitor numbers even further. Among the initiatives that will kick off next week are:
A hosted buyers programme where London Watch Show will pay for the travel of 100 key buyers from major multiples and independents. Each of these buyers will also be invited to the prestigious WatchPro Hot 100 party on July 6.
An exclusive tour for consumer magazine, television and newspaper reporters is being arranged for the morning of Monday, July 7. This press morning was a huge success last year, attended by over 50 of the UK’s most influential watch journalists.
Each visitor will be given a free market data report about the UK watch industry from leading research firm GFK.
“We recognise that time is precious for executives in the watch industry, which is why we are investing tens of thousands of pounds to market this year’s London Watch Show and ensure that we put on a show that is the biggest in the UK both in terms of the number of brands, and the number of visitors,” promises Malins.