Vintage Australian Open finals extends ROI for Rolex and Audemars Piguet

Serena Williams of the US reacts to a point against Croatia’s Mirjana Lucic-Baroni during their women’s singles semi-final match on day 11 of the Australian Open tennis tournament in Melbourne on January 26, 2017. / AFP / GREG WOOD / IMAGE RESTRICTED TO EDITORIAL USE – STRICTLY NO COMMERCIAL USE (Photo credit should read GREG WOOD/AFP/Getty Images)

Roger Federer and Serena Williams, with a combined age of 70 years, turned back the clock in Melbourne this weekend as they won the first Grand Slam tennis tournament of the year.

The Australian Open champions proved that patience pays off when it comes to sports star sponsorship, with Roger Federer strapping on his favourite Rolex GMT-Master II BLNR, before lifting the Norman Brookes Challenge Cup.

Serena Williams didn’t wait until the presentation of the silverware. She wore her Audemars Piguet Millenary throughout the match with her sister Venus.

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The losing finalist in the men’s final, Rafael Nadal, also dared to wear his sponsor’s watch throughout; putting his bespoke Richard Mille RM 27-02 tourbillon, worth £720,000 through its paces.



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