IN VIDEO: Time lapse from SNGLRTY


When SNGLRTY phoned WatchPro to introduce its new timepiece, we struggled to get our head around the concept.

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The watch has a an hour hand that moves clockwise around a 12 hour dial, but the minutes are shown on a disk that rotates counterclockwise, the team explained.

Seconds are marked with a central compass-style pointer that — conventionally — takes a minute to spin a full circle.

Once we visited the team, we discovered a genuinely inventive way to present the time, which we share with you in this brief video.