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VIDEO: IWC premieres new Spitfire collection campaign with F1 star Lewis Hamilton

IWC has released its new Spitfire collection campaign movie, starring five-time F1 champion Lewis Hamilton.

He is appearing next to Mercedes-Benz Silver Arrow race car and a Silver Spitfire aircraft.

In the movie Hamilton drives a Mercedes-Benz Silver Arrow W 125 around the Goodwood Race Track, when a Spitfire aircraft overtakes him.

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As the Spitfire approaches again in low flight, he pushes the stop button on his Pilot’s Watch Chronograph Spitfire.

Time freezes and the aircraft comes to a complete standstill in mid-air and then, after admiring the Spitfire from different angles, Hamilton releases it by pressing the push-button on his chronograph watch.

The film ends with the slogan, ‘I can stop time, but nothing stops me.’

Franziska Gsell, CMO at IWC Schaffhausen, commented: “With the Mercedes-Benz Silver Arrow W 125, a Spitfire aircraft and our new Pilot’s Watch Chronograph Spitfire, the movie brings together the spirit of adventure of the driver with the performance, precision and beauty of the machine.”

She adds: “We pair these icons with IWC brand ambassador Lewis Hamilton, who is not only a living legend in his sport but also a style icon. In doing so, we underscore IWC’s appeal to a discerning audience with an appreciation of masterful engineering and timeless design.”

The new movie is a natural evolution of the 2017 campaign, which also featured IWC brand ambassador Lewis Hamilton.

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Tags : IWC Schaffhausenmarketing
Alex Douglas

The author Alex Douglas