VIDEO: Casio G-Shock hits the right note with Blue Note Records collaboration model


Casio G-Shock has introduced its collaboration model with world-renowned Jazz label, Blue Note Records.

Created to honor Blue Note’s 80th anniversary, the latest model is an updated take on the G-Steel line of men’s watches.

It comes in a sleek black colorway with blue accents on the dial, and buckle, as well as an IP case back, button and band keeper.


With the typical G-Steel look, the GSTB100BNR comes with custom limited-edition packaging.

Don Was, president of Blue Note Records said: “Blue Note and G-Shock have a history of refinement and shifting culture.”

Adding: “We felt G-SHOCK was the right partner to help us celebrate our 80th anniversary while we usher in a new era at the label. It’s about bringing our audiences together and giving them something they can love, whether they’re a Jazz aficionado or a hip-hop lover.”

The timepiece has also been equipped with several of G-Shock’s most sought-after features including solar-powered charging capabilities, a super LED light and Neo-Brite luminous hands.

It also features Bluetooth low energy technology to pair with smart phones via the G-Shock Connected App.

The limited-edition piece will retail for $420 and will be available for purchase at the beginning of March from select jewelers, fashion boutiques, the G-SHOCK Soho Store and gshock.com.

Watch Blue Note Records’ video on the release here:


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