A growing network of retailers has seen sales of Versace and Versus Versace watches more than double in the past year.
Both watch lines are produced under license by Timex Group’s Vertime Business Unit, and distributed by Timex in the UK.
Versace timepieces launched in Selfridges late last year, and will have a promotional film display in the watch area this month.
Versus Versace watches are being rolled out into the Birmingham Selfridges in September.
The department stores join online retailers very.co.uk and watchshop.com as stockists, with additional doors expected to be announced ahead of the Christmas trading period.
“We’ve been working hard over the past six months to raise the brands’ profiles with the right retail partners, and we’re so pleased this has paid off with phenomenal growth this year. Both brands have enjoyed a halo effect as overall demand for both brands continues to grow. The accessibility of the Versus price points coupled with the growth of the brand worldwide has meant it’s very much a brand in demand,” says Stephanie Rigby, brand marketing manager, UK.