Venus is one of the latest brands to sign up to the inaugural London Watch Show.
The brand, which was founded in La Chaux-de-Fonds in Switzerland in 1902, and manufactures chronograph calibres, many of which are used by other brands, was one of the first to create a chronograph movement without a counter and with a column wheel for the functioning of the central hand.
Now the brand is bringing its latest product launches and rich heritage to a UK retail audience through its appearance at the London Watch Show, which will take place July 2 and 3 at Freemason’s Hall in London.
Venus commercial director Maurice Spiri said: "Venus is trying to achieve a professional distribution network throughout the UK and the London Watch Show is a perfect window to present our products and our philosophy to the retailers during this two days exhibition.
"It is important for the UK to have its own trade show as many retailers do not make the journey to Switzerland (Baselworld and/or SIHH). Thus, it is a very good opportunity for us to meet with retailers in the country that will only have to travel to London and not abroad."
To register for the London Watch Show, click here.