Vacheron Constantin is working with Indian art gallery network Tasveer to promote the art of photography in India and celebrate Season 8 of renowned photographers.
Tasveer is a pan-Indian photography gallery dedicated to promoting and showcasing photography as an art form, which has created a network of galleries across India and represents various photographers. Swiss watch manufacturer Vacheron Constantin is partnering with Tasveer through its Season 8 photography exhibitions in India this year.
The watch brand explained that it shares key Indian values, including a quest for excellence and respect for traditions.
Vacheron Constantin is partnering with Tasveer on its Season 8 photography exhibitions in the country this year. Works of avant garde photographers such as Andreas Volwahsen, Karen Knorr, Michael Kenna, Jyoti Bhatt and a collection of rare photographs by Women in Indian Photography 1850s-1950s all explore how photographers and curators look back at the history of art and reinterpret it for the 21st century.
The retrospective photographs in Tasveer’s Season 8, illustrate and recall the art, culture, heritage and architecture of India.
The individual exhibitions are designed to address specific areas of visual culture and art history through the eyes of well-known photographers. The complete range of photographs from Season 8 will travel throughout the year to Tasveer and its partner galleries in Mumbai, Kolkata, New Delhi, Bangalore and Ahmedabad.
Vacheron Constantin can trace its ties to the Indian market from when it sold its first watch there in 1849, at around the same time that photography arrived on India’s shores following its invention in Europe.
As well as an extended history with watches in India, Vacheron Constantin shares common ground with photography because both the camera and watch rely on advanced technical precision.
Over the years, Vacheron Constantin has supported many international art and cultural institutions, such as the Opéra National de Paris, the French Institut National des Métiers d’Art and Tasveer exhibitions in India.