Vacheron Constantin has named Alexander Schmiedt as its new president of the Americas.
He takes over the role from Leslie Kobrin, who has been president for four years and oversaw the development of Vacheron Constantin’s flagship store that is due to open this summer on New York’s East 57th Street.
Mr Schmiedt, a native of Austria, has been working for Richemont brands since 2004, first with Montblanc in Germany and then for four years in Dubai, United Arab Emirates, where he was regional brand director for the Middle East, India and Africa.
He officially starts with the Americas team on July 1, overseeing offices in New York and Miami with control of business in the United States, Canada, Latin America and the Caribbean.
“For someone who is passionate about timepieces, it is an honor for me to work for Vacheron Constantin. I look forward to sharing the maison’s approach to fine watchmaking in the North American flagship, opening this summer in New York City. The new boutique will offer a glimpse into a culture rooted in human values, craftsmanship, and technical innovation, and immerse visitors in the exceptional ‘one of not many’ spirit of Vacheron Constantin,” Mr Schmiedt says.