Vacheron Constantin is using its recently re-opened Manhattan flagship for an exhibition showing New York’s connection to the Pop Art movement, and the watches it was making in the middle of the last century.
The presentation opened earlier this month and runs through to March 2022.
“Celebrations” twins heritage Vacheron Constantin watches with works by New York Pop Artist Jojo Anavim in “an immersive experience filled with color and whimsy”.
Visitors are walked through the horology and art of the late 1950s and early 60s when a new generation of artists emerged in New York City in search of inspiration that mirrored and incorporated everyday items, consumer goods, and unexpected elements of popular culture.
At the same time, Vacheron Constantin watchmakers and artisans were playing with new forms and shapes in what the maison described as Classic with a Twist.
Memorable references from the time were given nicknames such as T-Bird, Batman and Butterfly thanks to their quirky shapes.
Jojo Anavim created a three-piece series of oil on canvas paintings that link the Pop Art and watchmaking movements of the mid-1900s.
“At their essence the works are a celebration of time — both literally and metaphorically, the presents of presence if you will,” the artist says.