US Olympian and gold medal-hopeful Sydney McLaughlin joins TAG Heuer’s ranks


Swiss luxury watchmaker TAG Heuer is adding new talent to its portfolio of outstanding athlete ambassadors with the signing of track and field prodigy and Team USA Olympian hopeful, Sydney McLaughlin.

The 21-year-old is a record-breaking sprinter and hurdler who was part of the US Olympic team at age 16 in Rio.

She made history as the youngest US Olympian to compete in track and field since 1972, and set a junior world record in the 400 m hurdles at the Olympic team trials.


Just a few weeks ago, Sydney broke yet another milestone for a sprinter: she became the first woman in history to post a sub-13-second time for the 100m hurdles, a sub-23-second mark for the 200m and a sub-53-second run in the 400m.

On the signing, Frédéric Arnault, CEO of TAG Heuer, said: “We are proud to welcome Sydney to the TAG Heuer family.”

Adding: “As one of the fastest women of all time, she is a force to be reckoned with, and her influence reaches far beyond her sport. We look forward to supporting her on her Olympic journey and in the years to come, as she continues to defy the limits of speed and precision, an ambition we share at TAG Heuer.”

With McLaughlin concluding: “I’m very excited about this new partnership with TAG Heuer and to be in such great company amongst their list of ambassadors.

“Our shared passion for high performance, mental strength and the “Don’t crack under pressure” spirit made this a natural and authentic match. My TAG Heuer Connected is already my everyday companion, in training and off the track.”

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