close

US market to become focal point for new watch brand set up by former Richemont execs

riskers

The world is full of former executives and watch experts from the big groups that find their way into new ventures, but it is unusual for ten former Richemont Group employees to have teamed up to create a new independent watch brand.

The brand, named Riskers, is the brainchild of a team that learnt their trade at brands including Cartier, Piaget, Vacheron Constantin and Baume & Mercier in the past.

No news has emerged about the watches that Riskers will make, except that the team confirmed that it would be concentrating on the US market along with European channels for pieces priced at $2,250 or less.

Story continues below
Advertisement

Co-founded by Pierre Guerrier, who formerly worked as part of Richemont marketing services for Piaget, and a serial entrepreneur, Riskers is set to launch in October.

Malo le Bot, formerly at Vacheron Constantin and Baume & Mercier, has been given artistic direction responsibility while Alexandre Peraldi, who also worked at Cartier and Baume & Mercier, has been appointed as an artistic advisor.

Former Richemont, IP board member, Emmanuel de la Brosse, has also been drafted in to advise on intellectual property matters.

Commenting on the idea behind the move, Pierre Guerrier explained: “We dreamed of giving birth to a brand in complete freedom that starts from the right starting point: Man. We started with the essential: history. Not a marketing construction but a real, authentic story.

He continued: “Our mission is only to reveal it, to embody it by transposing it into the present. Putting people and history at the center stage also leads us to do business differently by not evading the brand’s social responsibility or by using it in an opportunistic way.”

Tags : new brandRichemontRiskers
Alex Douglas

The author Alex Douglas

Leave a Response