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Ecommerce sales accelerate faster than bricks and mortar in Q1

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Ecommerce sales for the first quarter of 2018 rose by 3.9% to $123.7 billion in the first quarter of 2018 compared to the final quarter of 2017, the US Census Bureau of the Department of Commerce announced today.

The first quarter of 2018 estimate increased 16.4% from the first quarter of 2017, while total retail sales increased 4.5% in the same period. E-commerce sales in the first quarter of 2018 accounted for 9.5% of total sales.

On a not adjusted basis, the estimate of US retail e-commerce sales for the first quarter of 2018 totalled $114 billion, a decrease of 19.9% compared to the fourth quarter of 2017.

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The first quarter 2018 e-commerce estimate increased 16% from the first quarter of 2017 while total retail sales increased 5.3% in the same period. E-commerce sales in the first quarter of 2018 accounted for 9.3% of total sales.

A number of watch brands and retailers, including Richemont, Cartier, Breitling and Signet have recently unveiled digital-based strategies to capitalize on e-commerce’s momentum.

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