Urwerk unveils slick new website

By Jessica Knowles

Urwerk has launched a new responsive website as the brand reaction to the lifestyle needs of its consumers.

The recently upgraded site features interactive links, bold visuals and more information and videos than its predecessor, with content that can be easily accessed on mobile devices.

The Home page showcases the UR-110 PTH, UR 110 PT and the UR 210 ALTIN as well as two editorial style images defining the roles of co-founders Martin Frei and Felix Baumgartner, creating a real focus on the craftsmanship and heritage of the Swiss brand.


The brand last year collaborated with MB&F partners Maximilian Busser and Serge Kriknoff and watch designer Eric Giroud to create an experimental timepiece called the ZR012, which utilized a movement inspired by the Wankel engine.


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