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Unknown signs three new retailers for summer

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Watch brand Unknown will drop into three new retailers in July, signalling rapid progress since the brand’s launch late last year.

The design-led fashion watch brand will become available in Selfridges, select Goldsmiths Boutiques and Harvey Nichols Birmingham in July.

Selfridges, on London’s Oxford Street, will stock six models from Unknown’s Classic collection, five models from the Dandy collection, three from the Engineered and one version of the Urban collection, which has proved to be the brand’s biggest selling model of SS15 by far. Unknown’s watches will be stocked in the famed department store’s fashion watch department.

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After considerable development work on the Urban collection, Unknown also has introduced the Urban Marble and Urban Ombre, signifying the brand’s art aspirations. The July drop of styles also includes versions of the Classic collection on Milanese Mesh bracelets.

This follows last week’s announcement that Unknown had signed its first international stockist, prestigious Dublin department store, Clerys.

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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