Ulysse Nardin has seized the opportunity to become Official Timekeeper of this year’s Palm Beach International Boat Show, which is taking place as an online virtual event.
The Virtual Palm Beach International Boat Show, which went live on May 14, brings together 450 exhibitors showcasing their new boats worth $1.2 billion and the latest in cutting-edge marine gear and technology.
Seizing the chance to sponsor an event that welcomed 53,000 visitors to Palm Beach in 2019 looks like a stroke of genius from Ulysse Nardin.
Boats for the world’s millionaires and wannabes attract huge audiences online where video walk-throughs are a way for mortals to get a glimpse behind the curtains of the super-rich.
Taking the boat show online also opens it up to a global audience of high net worth individuals with a penchant for all things nautical — a bullseye in the center of UN’s target market.
Ulysse Nardin is displaying watches from a virtual booth including collectors’ items such as the Marine Mega Yacht Tourbillon, limited to 30 pieces worldwide, the new limited edition Lady Great White, the One More Wave Deep Dive, the Diver Chronograph inspired by the sea, the iconic Marine Torpilleur collection and the revolutionary Freak X Carbonium.