Ulysse Nardin creates Game of Thrones watch


Ulysse Nardin is teaming up with HBO Global Licensing to create a signature men’s timepiece specifically for the critically-acclaimed drama Game of Thrones.

This watch will draw inspiration from the Night’s Watch and will be available just before the show’s third season finale in June.

The Emmy winning series from HBO follows several powerful families who are struggling for the Iron Throne and control of the Seven Kingdoms of Westeros. The Night’s Watch, a military order dressed only in black, is dedicated to holding The Wall, an ice fortress that protects the Seven Kingdoms from the dangers of the North.

Dedicated to the popular series, the sporty Night’s Watch marine diver, is monochromatic in rich black with elements of red, which is said to represent the serious feel of the sacred order. Its 45.8 mm diameter case is made from stainless steel, coated with matte black rubber and finished with an exposed, sapphire glass case back engraved with the Game of Thrones logo. The watch is inscribed on the strap with the phrases “The Night’s Watch” and “I am the Sword in the Darkness”.

Only 25 pieces of the limited edition watch will be made and will launch in collaboration with the HBO Shop and Cellini boutiques in New York City from May 2013. The limited edition pieces will retail for $10,500 (£6,907).

Ulysse Nardin vice president of sales and marketing Nelson Lucero said: “We are thrilled to be teaming up with HBO to create a unique product inspired by one of their most popular dramas, and we are excited to unveil our collaboration. We feel the watch truly captures the essence of precision and the fortitude of the Night’s Watch.”

Also speaking about the collaborations, HBO director of licensing and retailing Josh Goodstadt commented: “Ulysse Nardin is one of the premiere luxury Swiss watch manufactures and they have done a beautiful job creating a high-end product that will have great appeal to watch collectors who are always seeking special edition pieces. This is a truly unique collaboration and we are pleased to expand the Game of Thrones brand into this new market.”



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