Home NEWS

Ulysse Nardin appoints a shark as latest face of the brand

1

Ulysse Nardin has introduced a female great white shark named Andromache as its latest brand ambassador.

The unusual appointment is designed to draw attention to the watchmaker’s commitment to marine conservation and the protection of great white sharks.

Andromache is tagged as part of data-centric research by OCEARCH, a non profit that tracks the health and sustainability of marine life.

Advertisement

Ulysse Nardin’s and OCEARCH’s mission is to preserve the great white shark and their contribution to sustaining the ecosystem of the world’s oceans as apex predators.

Andromache is thought to be be a young shark of around 15 years-of-age and was captured during a mission off the coast off Massachusetts.

After just 15 minutes under the care of scientists gathering the samples needed to do a comprehensive health assessment of the shark’s physiology and biology, she was tagged and released back into the wild.

Previous articleTHE BIG INTERVIEW: Betteridge dynasty adapts to shifting demographics
Next articleWatchonista hosts open day with Grand Seiko at Watches of Switzerland in SoHo

1 COMMENT

  1. Given the recent shark attacks and fatalities in the USA, Australia, and Reunion Island (to name a few) and the current narrative from shark experts of modifying human behavior and the education approach for shark safety; does WatchPro, Ulysse Nardin and Osearch have any plans to research ways that will keep ocean re-creators safe from sharks?

LEAVE A REPLY

Please enter your comment!
Please enter your name here