U-Boat UK changes hands as Rockwell disbands


DJJ Distribution’s managing director Richard Saffer has launched a new company called Ebauche to distribute U-Boat in the UK. Previous UK U-Boat distributor Patrick Moufarrige has disbanded Rockwell Distributors and left the UK to go travelling.

DJJ, which distributes Chronoswiss, Meccaniche Veloci, Perrelet, Tutima and Revelation, will continue to operate as usual.

Saffer has launched Ebauche separately and to run alongside DJJ Distribution after he won the U-Boat UK distribution following a successful tender.


U-Boat will continue to operate as usual with no obvious change to business from the retailer perspective but with a bigger team behind the brand and plans to open new doors in the UK. Ebauche and U-Boat will operate from offices planned for Underhill Street in Camden.

Speaking about taking on the UK distribution of U-Boat, Saffer said: "I am very excited for us to become a part of the U-Boat family. Rockwell has done a fantastic job over the last few years introducing and expanding U-Boat around the UK. All of the team here at Ebauche look forward to continuing on from all of their hard work and taking U-Boat to new levels of success."

Meanwhile, Moufarrige has sold his house and decided to go travelling. In an email to friends and colleagues, Moufarrige said that he was seeking adventure and new opportunities. It read: "If you look at the past seven years I’ve been living and breathing the U-Boat brand. It has been everything I have ever known."

U-Boat account director Hannah Burden-Teh is due to move with U-Boat.

Moufarrige signed up to distribute Italian brand U-Boat in the UK seven years ago.

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