U-Boat is planning to open its first UK shop-in-shop at new Liverpool retailer Russell & Case, which is due to open its doors on November 1 in the Liverpool One development.
The brand has never been sold in the city to date but Russell & Case general manager Matt Case said that he expects the brand to sell well.
Case said: “U-Boat is perfect for Liverpool. Big watches are still massive in Liverpool and U-Boat is big, bold and trendy but great quality.”
Russell & Case is a new retailer and is being launched by Case, a 25-year-old who has teamed with an investor to launch his own store after working for the likes of Signet and Aurum.
The Liverpool retailer has also signed up Nomos and Meistersinger for its launch and Case said that it is hoping to work with luxury watch brands with a point of difference.
As well as watches, Russell & Case will also sell fine jewellery with an in-house bespoke offer as well as designs from the likes of Leyla Abdollahi, Sarah Ho and Vendorafa.
The 1,400 sq ft store will have a private champagne lounge on a mezzanine level. The shop is within the Bling Building on the corner of Hanover Street and School Lane and is part of the Liverpool One development.