TW Steel has officially launched its Kelly Rowland CEO Tech Special Edition timepieces at a VIP event in New York, hosted by the brand’s owner and chief executive Jordy Cobelens.
The event showcased the collection of two 44mm cubic zirconia-set CEO Tech watches, one in pink and the other blue, created in collaboration with the singer and UK X Factor judge.
The watches were unveiled at an event in New York, held at the venue The Top of The Standard, at The Standard Hotel.
Cobelens said at the launch: "We talked about collaborating back in December as we know Kelly has such a strong sense of style and loves to make a statement.
"The pieces which now bear her name are truly amazing, they’re bold but remain elegant and of course they’re true to TW Steel’s DNA by being oversized. Kelly connects to so many people and we’ve been able to celebrate that tonight here in New York. We look forward to taking her timepieces into the market now where I’m sure they’ll have massive appeal."
Rowland described the event as “amazing”, which is said to have included a fireworks display.
"I know from previous experience that TW Steel does everything ‘big time’ and tonight was no exception at The Standard. For me it’s amazing to finally share with everyone the watch designs we worked on together and to see everyone’s enthusiasm for them. I simply love how they look, they’re both exciting and stylish which was my goal all along,” said Rowland.
The collection prototypes were first showcased to a select number of journalists, including WatchPro, at BaselWorld in March. A party was thrown to celebrate the collaboration between TW Steel and Rowland back in December at the Box nightclub in London.