TW Steel is gearing up for its second year as official timing partner of Sahara Force India Formula 1 team as the new season gets under way this weekend.
To celebrate the event the oversized watch brand has released the first in a series of #BigTime Grand Prix Preview videos with SFI drivers Nico Hulkenberg and Sergio Perez.
The videos will be released throughout the 2014 F1 calendar and highlight what each race means to the drivers and what the highlights of each track are likely to be while the pair model watches from the Dutch brand’s Sahara Force India Pilot Collection.
TW Steel founder and chief executive officer, Jordy Cobelens said: “We wanted to produce more content with the Sahara Force India drivers this year and the idea of a fun, casual snapshot of each Grand Prix seemed like a good fit with our lifestyle values. We look forward to promoting each #BigTime Grand Prix Preview through our social media channels and naturally we’re hoping fans of the team and the sport will share also. Both Nico and Sergio were entertaining during filming and we can’t wait to see them start racing this weekend in Australia. It’s been a promising pre-season for the team and naturally everyone at TW Steel is looking forward to a fantastic 2014 campaign!”
The TW Steel #BigTime Grand Prix Preview movies will debut the week of each event on the brand’s YouTube channel.