Dutch watch business TW Steel has signed triple FIA World Champion and motorsport icon Petter Solberg as a brand ambassador.
The watchmaker and driver are collaborating to create a range of watches that reflect the adrenaline-fuelled world of rally with TW Steel’s design.
Mr Solberg was the first Norwegian to win the FIA World Rally Championship in 2003, the first of three victories.
He was also the inaugural winner of the FIA World Rallycross Championship in 2014.
He has helped design three watches for TW Steel, which will be known as the Solberg World Champion Editions and launch in September.
“Each watch will be a unique reflection of the driver and the motorsport that inspired them, a bold and visionary product that the wearer can take with them on every adrenaline ride and know that it will keep up every time,” promises TW Steel.
“I’m honored to have this opportunity to step alongside some iconic legends of motorsport as a brand ambassador for TW Steel,” adds Mr Solberg. ”I’m really inspired by their passion and understanding of this sport, I really feel our collaboration is a natural fit and the watches are going to show what we stand for.” Jordy Cobelens, TW Steel’s Chief Executive Officer, shares Petter’s excitement:”TW Steel is driven by the same excitement and passion that thrives in motorsport, so it’s only natural that we look to collaborate with living legends such as Petter. His dedication to raising the world-class rally game combined with our design and brand attitude is going to create some really special timepieces.”