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TW Steel jumps into Counter-Strike first-person shooter video games arena

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Counter-Strike was already one of the world’s most popular multiplayer first-person shooter video games in the world before it was professionalized with big money world-wide tournaments.

The counter-terrorism game had over 23 million players in the past month, making it an irresistible platform for sponsors looking to reach its young (and sometimes not so young) enthusiasts.

Watchmaker TW Steel has jumped at the opportunity, and worked with online tournament BLAST Premier Global to award winners with one-off CS:GO-inspired gold watches worth $3,000 each.

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The limited edition TW Steel esports watch has been specially made for the winners and is inspired by the BLAST Premier trophy and Global Final Golden skin.

Nicolas Estrup, VP of Product at BLAST, said: “Winning the BLAST Premier Global Final takes huge dedication to one’s craft, sacrifice and of course timing with players always up against the clock in each round. With the help of TW Steel, we wanted to immortalize and reward this achievement by giving the players something unique to remind them of their victory for years to come. This partnership is truly a first of its kind in esports and collaborations like these make it stand out from the rest.”

Jordy Cobelens, CEO of TW Steel, adds: “This was such an enjoyable timepiece to create. At TW Steel we build every watch to make a statement and this Global Final Winners Watch is a massive one. Working with BLAST has been inspiring and combining both worlds by matching the design with the Global Final skin makes me very proud. I wish I had a chance to win the tournament.”

BLAST currently has four TW Steel CS:GO inspired watches available to pre-order online.

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