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TW Steel is official watch partner to Man of Steel

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TW Steel has signed up as the official UK watch partner of the new Superman film Man of Steel and to celebrate will be running a competition for its UK retailers.

UK TW Steel stockists have from the start of this month until May 31 to sell as many of the brand’s watches as they can. Prizes for top-selling retailers include a four-day trip to Los Angeles with VIP tour of Warner Bros. Studio, tickets to the UK premiere of Man of Steel in London’s Leicester Square, cinema tickets and the TW415 chronograph from the brand’s Pilot collection, which has been chosen as the hero watch of the partnership.

TW Steel is also running a consumer-facing competition surrounding the Man of Steel partnership. UK residents can enter a prize draw on the brand’s UK website to be in with a chance of winning tickets to the Man of Steel premiere, a session at an indoor skydiving facility, a TW Steel TW415 watch or Man of Steel merchandise.

TW Steel brand manager Mark Ryder said: “We are delighted to partner with the Man of Steel film and are positive it will be the must-see movie of 2013.

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“When the opportunity arose to partner with the film, it was an offer we couldn’t possibly turn down. The Watch in Steel is a perfect fit for the Man of Steel movie and what better platform from which to launch the all-new TW Steel Pilot watches?”

The TW Steel Pilot collection, which includes the TW415, launched in stores last week.

Man of Steel stars Henry Cavill, Amy Adams, Laurence Fishbourne, Diane Lane, Russell Crowe and Kevin Costner, and is directed by Zack Snyder. The film is due for release in the UK on June 14.

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