TV campaign pays dividends for Police Watches


On the back of its biggest ever TV campaign last year, Police Watches is celebrating stellar Q4 sales results.

Retailers noticed sales figures more than doubling from the same period in 2013, thanks in no small part to the TV campaign that was created by watch distributor Inter City Group. The campaign launched in November and aired in the run-up to Christmas on ITV1, ITV2 and ITV4 and featured a number of the brand’s leading styles for Autumn/Winter 2014.

A year of amplified sales follows Police’s increased activity through a number of marketing campaigns, such as the unveiling of Police Lifestyle’s global brand ambassador Neymar Jr ahead of the 2014 World Cup, unique retailer window campaigns and targeted outdoor advertising.


“We are really excited about the direction we’re heading with Police, and it’s great to see this resonating with the consumer and creating strong sales results for our retail customers," Inter City Group’s Head of Marketing, Julie Halford commented. "We’ve continued to exceed our trading year-on-year at the start of 2015 and with further ongoing heavy investment in marketing, we’re looking forward to another successful year for the brand.”

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