Tustains refurb optimises boutique for sales of luxury watches


Tustains in Leamington Spa has cut the ribbon on its Regent Street boutique following a major expansion of its affordable luxury watch business.

The jeweller recently added Breitling and Tudor to its line-up, which already included Omega, TAG Heuer and Longines.

Brothers Tom and Joe Milner took over Tustains from their father Barry in 2010, and set about modernising the business, particularly for the affluent Royal spa town’s affluent watch lovers.

The store was expanded once in 2010, with the addition of a consulting room, and closed for four days for the current redesign.

“Our watch brands were looking to invest in us, by creating their own bespoke areas within the shop, and the end result is fantastic,” said Tom Milner.

The work was carried out by specialist shop fitters Watts Design, run by another set of brothers, John and Mike Watts from Barnstaple in Devon.

Mike Watts said: “We were over the moon when Tom contacted us after Christmas about their latest project. It’s always interesting to discuss designs because it shows what people value and how they are interpreting change. Joe and Tom’s watch business has progressed a lot since the last refurbishment five years ago, and this latest work reflects that.”

Tustains says that it will not stop at the current rosta of watch brands and is expecting other prestigious names to engage.

WatchPro will feature an interview with Tom and Joe Milner and an in depth look at the Tustains expansion in the September edition of the magazine.



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