Following its official timekeeping gig at the Rugby World Cup, Tudor is back to making a splash with more of its American fans by bringing together its global brand ambassadors, Lady Gaga and David Beckham, for an intimate chat in Los Angeles.
Naturally, the cameras were there to ensure coverage of the conversation went viral.
Megastars like Ms Gaga and Mr Beckham live in a different world to the rest of us, so it is interesting to see them talking to each other about careers and family as if they were just like the rest of us.
With a nod to Tudor’s “Born to Dare” motto, the tête-à-tête wandered onto the subject of how their resilience and daring attitude has driven them both to achieve all that they have.
Ms Gaga is seen wearing Tudor’s Black Bay 36 S&G with a champagne-color dial while Mr Beckham opts for a Black Bay Chrono S&G on an aged leather strap.
A fresh set of photographs featuring the brand ambassadors was also shot on the day.