TrueFacet.com has partnered with Silicon Valley jeweler Stephen Silver Fine Jewelry to create a pop-up of luxury pre-owned watches and jewelry.
Online marketplace TrueFacet is providing pieces brands including: Rolex, Cartier, Van Cleef & Arpels, Patek Phillipe, Panerai, Audemars Piguet, and more.
The collaboration gives TrueFacet access to the Silvers’ network of Silicon Valley clients and international collectors, while Stephen Silver Fine Jewelry can augment its jewelry and line up of rare collectible timepieces that includes Bovet, Richard Mille and F.P. Journe.
TrueFacet says Silicon Valley is already its third largest market, and sees the value of adding physical space with a business known in the local market for its prestigious watches.
“We see our partnership as a merger between the physical and the digital space. It’s something we are very excited about, that has never been attempted in this industry. There is a real synergy between our companies, with Stephen Silver’s expertise in rare estate pieces, and our leadership in the Certified Pre-Owned category, offering thousands of products unavailable anywhere else,” says TrueFacet co-founder Tirath Kamdar.
Jared Silver, the jewelers president, adds “TrueFacet makes an ideal digital partner because the company’s high-touch service and impressive global reach complement our own strengths. Through this partnership, we will also gain access to TrueFacet’s wide selection of certified pre-owned inventory.”