Jewellery brand Tresor Paris officially launched its debut collection of watches at IJL with a choice of 13 colours and faceted glass on the dials.
The collection is a follow-up to the widespread success of Tresor Paris’ crystal bead bracelets that have become a hit among jewellery retailers in the UK while also winning a celebrity following.
The watches have silicon straps and 316L steel cases, Japanese quartz movements and are water resistant to 100m and have a diamond set into the dial.
The entry level watches have RRPs of £99 and each has a three year warranty.
Tresor Paris has ensured that all have an individual serial number, a move made to help battle counterfeiters of which the brand has fallen victim to with its jewellery collections.
The watches have interchangeable bezels that include crystal-set designs and the logo has also been edited on the dail, removing the heart motif to make it more appealing to male consumers.
The brand has already enjoyed interest from UK multiple and independent retailers.