By Deepa Narwani
American watch brand Tourneau has announced its support of the fight against AIDS through a partnership with the RED Campaign.
The company recently unveiled two watches for which a percentage of proceeds will be donated to The Global Fund to fight AIDS, tuberculosis and malaria.
The limited edition watches will feature the campaign’s signature red colour signifying Tourneau’s commitment to making a global impact on ending these diseases.
Tourneau held an auction at the end of the Cash and Rocket Road Tour from London to Monte Carlo where two Tourneau RED watches were auctioned to the highest bidders with all proceeds donated to The Global Fund.
Tourneau chief executive Jim Seuss said: “It is an honour for Tourneau to partner with RED and we are proud to debut these two very special timepieces that will serve as a lasting reminder of the importance of the fight against AIDS.
“The RED Foundation is unparalleled in its devotion to this worthy cause, and Tourneau is grateful for the opportunity to make a significant impact through support of The Global Fund.”