Unique Jewelry is showcasing its Festina Tour of Britain ChronoBike collection at IJl, with brand new packaging designed for the special collection of eight watches.
Festina was named official timekeeper of the Tour of Britain, sister race to the Tour de France, which kicks off this weekend.
Its UK distributor Unique Jewelry has helped designed special packaging and POS for the Tour of Britain ChronoBike watch collection, which includes the Union Jack, bulldogs and Big Ben.
The watches also come with a limited edition T-shirt.
The collection was launched at the CMJ meeting last month, with Unique Jewelry’s co-founder Daniel Ozel saying the launch went well.
“We have already sold quite a lot as there are only eight watches in the collection so it’s a small investment of £500 for the collection and we offer discount for the POS displays.”
He also noted the number of multiple retailers at the show today.