The death of Tony Stark in Avengers: Endgame has only heightened excitement among Iron Man and Marvel obsessives for any memorabilia associated with the character.
Citizen, through its partnership with Marvel owner Disney, is ready to satisfy that fan base with two new watches called (and Citizen put this in capital letters) TONY STARK ‘I LOVE YOU 3000′.
The name and phrase come from a scene in Avengers: Endgame in which Tony Stark puts his daughter Morgan to bed. When he turns to leave the bedroom, he says: “I love you tons,” and Morgan replies, “I love you 3000.” The line is repeated by Stark’s hologram to Morgan at his funeral in one of the movie’s most tear-jerking moments.
The watches’ dials are a recreation of the Tony Stark Mark I reactor using luminous print details.
The Iron Man mask is at 12 o’clock as well as an inscription of “Proof that Tony Stark Has a Heart” printed around the inner dial ring.
It has luminous hour, minute and second hands with the date at 3 o’clock. The case back is etched with Tony Stark’s signature and Marvel Studios’ “Avengers: End Game” logo. The watch is water resistant up to 50 meters and uses Citizen solar powered Eco-Drive technology.
The watch comes in a 3,500 piece limited edition rose gold version for $495 and a non-limited black edition for $350.
As part of its promotion of its partnership, Citizen is participating in this year’s Stark Week, which runs from August 9 to 16 on Marvel.com and includes live videos, editorials, trivia and tutorials where fans can immerse themselves once more in the life of Tony Stark.