Movado Group has developed a smartwatch as part of its Tommy Hilfiger line up for AW17.
The TH24/7 You, which is reaching retailers this month, is equipped with a caller ID display for all incoming calls, a built-in fitness tracker and push notifications showing text and app alerts.
It is also possible to respond to messages and control music directly from the watch, in addition to using dedicated apps that run directly on the watch independent from a smartphone.
The 44.5mm unisex smartwatch goes on sale at Tommy Hilfiger stores globally, major department stores, at specialty watch dealers worldwide, and online at tommy.com.
“Fusing unique digital features with a stylish appeal, the menswear smart watch reflects Tommy Hilfiger’s passion for innovation in design and technology. The TH24/7 YOU smartwatch can be customized with a variety of dial colours and styles, including the iconic Tommy Hilfiger stripe in red, white and blue,” the company says.
Prices range from £245 on a leather strap to £289 on a steel bracelet.