Distributor TLKE has taken on LEGO’s playful collection of watches for both children and adults in the UK.
While LEGO watches for children have proved successful with customisable watches retailing for £19.99 and clocks selling for £24.99, the famous building block brand also launched a collection aimed solely at adults in the US last year.
That collection, with a buildable system of interchangeable links, straps and bezels, will be launched in the UK later this year priced from £75 to £145.
Both analogue and digital models will be available with grown-up dial designs created using recognisable LEGO patterns.
London-based TLKE also represents Anne Klein, Vince Camuto, Nine West and Badgley Mischka watches in the UK.