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Tissot PRX campaign takes us back to the disco era 1970s

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Tissot is looking to light up sales for its new PRX 35mm collection with a summer campaign focusing on “the cool lines and trailblazing late-seventies vibe” of the watches.

The campaign tells the story of five characters united by their attitude, lifestyle and choice of the new PRX against a backdrop of classic pop culture from the disco decade.

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Tissot brought back the PRX with quartz and automatic versions in 40mm cases last year, and extended the collection with 35mm models earlier this year.

There are satin-brushed steel models with either blue, green, light blue or silver sunburst dials, and a further model with a yellow-gold PVD-coated case and dial.

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