Tissot will be on timekeeping duty when the Rugby World Cup 2015 gets underway on Friday.
The Swatch Group-owned watch brand will lend its timekeeping expertise to the eagerly awaited tournament, which is being staged in England. This year’s Rugby World Cup is forecast to break all previous attendance and viewing records.
François Thiébaud, president of Tissot, said: “We are very proud to be part of Rugby World Cup 2015. The sport of Rugby in itself demonstrates many of our company values, such as teamwork and individual performance at the same time, respect, discipline and a love for sport. Furthermore, this Tournament in particular is the perfect platform to showcase our expertise in a thrilling international environment.”
This is by no means Tissot’s first involvement in the sport of Rugby, it served as official timekeeper at the Top 14 tournament in France last year as well as the 6 Nations in 2013, but the Rugby World Cup is the biggest tournament in the sport.
Brett Gosper, World Rugby chief executive officer, said: “We are delighted that Tissot has joined the global Rugby World Cup 2015 commercial family. The appointment of another brand sector leader further underscores the tremendous appeal of England 2015 in the global marketplace.”