close

Timex turns to London fashion designer for latest collaboration

You may not have heard of YMC, also known as You Must Create, but its appeal to the young and fashion-conscious makes it another fit for a collaboration with American watchmaker Timex.

YMC was founded in London 20 years ago and has only one store outside the UK, but it is lending its easy-wearing design aesthetic to a limited edition version of Timex’s MK1.

The YMC x Timex MK1 is an interpretation of a watch issued to the US Marines in 1982.

Story continues below
Advertisement

It has been re-released since 2016, often in collaboration with designers and artists.

It comes in burnt brown rubber 36mm case, a color described as the signature seasonal hue for YMC and retails for $89.

 

Tags : timexYMC
Rob Corder

The author Rob Corder

1 Comment

Leave a Response