Timex is using its #WeDontStop tag on a global campaign full of optimism for a world emerging from the pandemic mixed with messages of inclusion and inspiration delivered by influencers from across the social and professional spectrum.
“WE DON’T STOP is a natural progression for the brand” says Tobias Reiss-Schmidt, president and CEO of Timex Group.
“The campaign speaks to the resilience that we are all surrounded by – stories of grit, perseverance, ingenuity and heart – stories that strengthen us to carry on. WE DON’T STOP champions our everyday heroes and everything we have stood for over the past 167 years, without losing a step as we continue forward.”
Timex has also thrown its support behind the #TOGETHERBAND campaign, which has a stated mission to empower people and the planet through sustainable design and creative culture.
The company says it has joined #TOGETHERBAND to drive awareness for this global campaign dedicated to creating a more equitable, peaceful and sustainable future for all.
“It is just one more step the company is taking towards a better future — something worth striving for as we continue to adapt, grow, learn and collaborate,” Timex says.
Influencers for the campaign include Max Emerson, an American actor, model, author, director and YouTuber who is a champion for LGBTQ+ rights; Chloé Dubois, co-founder of The Ocean Legacy Foundation, a Canadian non-profit organization with the goal to end plastic waste in our oceans; and Efrain lvarez, an 18-year-old midfielder for the LA Galaxy soccer team.