Timex has signed a deal with Britain’s Zeon Ltd to distribute and market Ingersoll watches in the USA, Canada and Mexico.
Zeon, which owns the Ingersoll brand, will continue to be responsible for its creative direction and the production of the watches.
Lost in the mists of time is the fact that Ingersoll and Timex have a shared history. Dating back to 1892, Ingersoll was a brand manufactured by Waterbury Clock Company the corporation that is today known as Timex Group.
Silvio Leonardi, Timex Boutique senior vice president, says: “The Timex and Ingersoll brands share the same values and are grounded in a history of superior watchmaking. Partnering with Zeon to market Ingersoll watches is a natural extension of our shared DNA. With this announcement, we celebrate our joint heritage and the craftsmanship and quality that are fundamentally ingrained in both brands.”
Zeon is committed to positioning Ingersoll watches as a quality product with American heritage.
“The partnership with Timex Group is a new and exciting chapter in the modern history of the Ingersoll brand, ” says Simon Gilham, president of Zeon US Inc. “Our expectations for this partnership are high. We want to ensure that Ingersoll re-establishes itself as the watch of choice for consumers looking for uniquely designed, quality timepieces.”
Timex Group, one of the world’s largest watch companies, will use its vast sales and marketing network within those territories to continue the great momentum generated by the Ingersoll brand since it’s re-launch at Baselworld back in 2016.
The first wholesale presentation of the Ingersoll brand by Timex will be at the upcoming Liberty Fairs, New York Trade show, running from the 23rd to the 25th July.