Timex is set for the coming seasons having introduced its male and female collections for SS19.
Designed at the Giorgio Galli Design Lab in Milan, the collections feature refreshed classic Timex watches as well as new styles.
Highlights in the men’s collections include the Allied LT, a new addition to the Timex military-inspired Allied line and the Standard Collection, new casual, every-day watch with interchangeable straps that nods to the original Timex pocket watch.
For women, two brand-new lines have been added called Variety and Transcend while its Waterbury collection has been expanded with new color varieties.
Silvio Leonardi, senior vice president at Timex, commented on the release.
He said: “As watchmakers for 165 years, our mission is to bring consistent innovation to the watch category and create timepieces that speak to both modern style and quality.”
Adding: “Our approach to design is to push the limits of what contemporary watchmaking looks like and create collections that men and women are proud to wear.”
Elsewhere as part of this season’s release, Timex Archive, a project inspired by the firm’s heritage, is introducing a new turntable within the existing Pioneers and Metropolis collections dedicated to its best-seller style, the NAVI.
The NAVI turntable offers personalization by providing the opportunity to mix cases and straps in a variety of styles.
All new collections are available on TIMEX.com ranging from $79 – $249 USD.