Timex is backing the World Wildlife Fund’s Earth Hour with a pledge to make a £1US donation on behalf of anyone detailing how they will use their Timex during the hour of darkness.
The WWF’s Earth Hour 2015 will see supporting individuals, households, communities and businesses switch off their lights for one hour on March 28 at 8.30am local time in order to ‘inspire action’ on climate change.
Timex is showing its commitment to environmental awareness through an interactive microsite counting down the seconds until Earth Hour 2015. The site features the INDIGLO night-light, a signature feature of Timex watches, which is sure to help come Earth Hour 2015.
In the countdown to Earth Hour 2015, Timex has launched a microsite. Visitors explaining how they will use their time during Earth Hour on social media using the #TimetoGlo hashtag will have a $1US donation to the cause made on their behalf by Timex, up to a maximum of $50,000.