Timex is dipping into its archive again and bringing back a 1970s Q Timex dive watch that was part of the brand’s response to the explosive growth of quartz movements at the time.
The watch has all the same design cues as its original, but is updated with a stainless steel case housing a modern quartz movement, a steel bracelet with a domed acrylic crystal.
“As we celebrate 165 years of quality craftsmanship and innovative timepieces, it’s exciting to be able to reintroduce a watch that transports consumers back to a specific point in time,” said Silvio Leonardi, senior vice president at Timex Group.
“The Quartz movement revolution was a transformative time in the watch industry, particularly for Timex because we provided a new quartz movement technology at an affordable price. Our dedication to affordability and quality craftsmanship still holds true today.”
Q Timex earned its name as the first watch signalling Timex making quartz watches.
This year’s reissue maintains the original features including the Q below the 12 o’clock position, an elasticated steel bracelet, functional battery hatch, rotating top ring and luminescent infill hour markers and hands.
Timex says it is being made in limited quantities and goes on sale this month for $179.