Timex Luxury Group, which acquired luxury Swiss watchmaker Vincent Bérard in 2016, will this year release a watch with an ecological message under the maker’s name.
The green story comes in the form of a forest green rotor, visible from the see-through case back, and by a green second hand.
Interchangeable straps are made from recycled plastic bottles, vintage vegetable tanned leather or Nuo wood, a patented material made from thin wood micro laser etched sheets. A tree will be planted somewhere in the world with every watch that is sold.
“Sustainability has become a key marker of luxury status in the eyes of today’s consumers and adds emotional capital to the value of the watch. Our proposal addresses the «positive green», the modern businessman sensitive to environmental impact and in search of new brands to express his personality” said Paolo Marai, president and CEO of Timex Group Luxury Division.
Vincent Bérard watches, all featuring 10 ATM water resistance, screw-down crown and sapphire crystal, will be available selected stores and at Vincentberard.com starting from September 2019.