Timex launch direct online sales in the UK


Timex opened its e-commerce platform to UK customers for the first time this weekend and included an early Christmas present, an automatic 30% discount.

The watch brand’s website now offers all Timex watches in one online location, direct from the manufacturer. The introductory 30% discount was available for the three day weekend (21-23 Nov) and will not be available until the New Year as was originally informed.

Timex, which is still celebrating its 160th anniversary year, offers watches from its style, sports and expedition ranges as well as online exclusives. The website launches with a new collection of Timex Weekenders called Varisty Row.

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Customers will also be able to learn how to get the most out of their new watches using the website’s Watch and Learn instructional videos focusing on functionality.

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James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.