Timex Group Luxury Division has launched its first timepiece collection since signing a licensing agreement with Italian fashion house Missoni.
The Fall/Winter collection adopts a number of the brand’s iconic themes including the unmistakable zigzag motif and contrasting mixtures of textures, lettering and prints.
“Combining modern case bodies with signature patterns on dials and straps, the Missoni watches express the multicolor aesthetics and contemporary luxury vision of the brand, using the finest materials: original Missoni knit fabric, Italian leather and sapphire crystal,” the company says.
The watches, all using Swiss made quartz movements, are grouped into three collections: M1, Chevron and the 331 men’s line.
Distributed in the United States by Madaluxe, the watches will be on sale in stores at the end of October.