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Timex climbs into $1,000+ watch market with Judith Leiber license

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Judith Leiber’s crystal encrusted luxury accessories are a staple at high end stores including Neiman Marcus, Harrods, and Saks Fifth Avenue.

Now the brand is moving into watches with the help of Timex, which is manufacturing and distributing collections of sparkling timepieces.

The first pieces from the partnership are two limited-edition watches, the T80 Digital and Q Analog, both designed to sell out fast with production runs of just 200 of each.

Each watch has over 900 colorful Swarovski crystals on the watch cases, dials and bracelets in playful combinations that fans of the distinctive designer will instantly recognize.

Judith Leiber, whose eponymous owner died in 2018 aged 97, was bought by New York-based brand development and licensing specialist Authentic Brands Group in 2013.

“We are proud to reinforce our partnership with Authentic Brands Group and to add a brand that is a true cultural icon in the fashion world,” says Tobias Reiss-Schmidt, CEO of Timex Group.

“We look forward to combining our expertise in luxury watchmaking with the disruptive, pop-culture inspired designs that the Judith Leiber brand is so renowned for.”

Under the terms of the license agreement, Timex Group will be responsible for the production and worldwide distribution of Judith Leiber and Judith Leiber Couture-branded watches beginning in Spring 2022 at Judith Leiber boutiques, select authorized retailers and online.

The first limited-edition styles to launch from this partnership are currently available only in Canada and USA.

A 38mm Timex x Judith Leiber with a round analogue watch face and rainbow colored crystal bezel is retailing for $1,200 while a rose gold colored digital watch in the Timex T80 shape is priced at $1,000.

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