Timex and fashion designer Todd Snyder have collaborated again for a watch to raise money for Pride supporters the Sylvia Rivera Law Project and Rainbow Railroad Foundation.
A donation of $10,000 will go to the charities as part of efforts to raise awareness of LGBTQ rights during Pride Month.
It uses the movement’s rainbow flag on the Art of Pride timepiece, which has a dial made up of three colored, translucent discs that rotate and make the colors change and blend with each other.
Todd Snyder took inspiration for the watch from both the Pride emblem and a 1970s model found in the Timex archives that also used colored discs.
The 34mm steel watch uses a hand wound movement and is on sale now for $199.