Timex has dropped a limited-edition collection of vintage-inspired watches designed in partnership with Coca-Cola.
The capsule collection brings together two iconic American brands who have issued a shared message that their partnership represents tolerance and hope.
There are three Timex styles in the Coca Cola colors: a Timex T80, a Timex Standard and a Q Timex, which is said to celebrate Coca-Cola’s 1971 ‘Hilltop’ commercial and the unity message it portrays.
“In the same way you offer to buy someone a Coke, the act of asking for the time is a meaningful gesture — a way of bridging differences, striking up good conversation, and finding community,” says Shari Fabiani, Senior Vice President Brand Marketing and Creative for Timex Group.
“We are dedicated to bringing quality timekeeping to all and have always believed in making time for community. We’re thrilled to team up with Coca-Cola in their original message of solidarity and continuing to inspire the world to sing together in perfect harmony.”