Luxury Swiss watch comparison website TIME-TO-FIND has revealed the details of a highly successful round of funding.
Closing pre-Christmas, the funding round, brought forward in order to better navigate the COVID lockdowns of 2020, exceeded the target set by the management team and totalled well into seven figures.
The venture has also just launched a further funding round via the equity crowdfunding website Seedrs (https://www.seedrs.com/timetofind/coming-soon) to continue to acquire additional investment.
TIME-TO-FIND was conceived and created by the ex-Rotary management team, after exiting The Dreyfuss Group family business, which was sold in 2014.
First devised in 2018 and then soft launched in late 2019 with the input and technical guidance of an industry digital specialist, the platform has seen significantly increased traffic volumes to its website over the past year, as recent COVID restrictions have fast-tracked the growth of online retail.
Investors are many and varied but include internet entrepreneur Alex Chesterman of Zoopla/Cazoo and investment fund UKTV Ventures, owned by BBC Studios.
TIME-TO-FIND is designed to take advantage of the inevitable transfer of trade from traditional bricks & mortar to digital, which recent events have accelerated by anything up to 5 years.
This permanent shift in market dynamics means online is the only credible future growth option for many retailers. The TIME-TO-FIND operation has been providing retailers with new clients nationwide, as opposed to retailers being merely limited to their own shopping catchment.
These are clients who choose to search for their watch via online comparison site shopping.
The importance of a ‘digital first approach’ has been no better demonstrated than by HODINKEE, which has brought great content & credibility, plus huge traffic, to the digital space but have tellingly shelved plans for a bricks & mortar store.
Unlike many online ventures in the watch industry, TIME-TO-FIND is not a third-party re-seller and does not own or purchase any stock.
TIME-TO-FIND effectively ‘speed-dates’ clients looking for a particular new Swiss watch from authorised dealers only who have the watch in stock. For any client that chooses to purchase, their warranty is with the brand and retailer as usual.
The contract of sale also remains between the authorised retailer and the client, not TIME-TO-FIND. This ensures no brand agency guidelines are breached and guarantees product authenticity for the client.
The site also has the option of a Concierge service, which clients can utilise for pieces that may be more difficult to find, as well as offering, where agency rules allow, a ‘to the door’ personal delivery service.
Visit www.timetofind.com to discover more.